DR FRANKS

Building success and prosperity for our clients by understanding their needs, adding value to their assets and working together to achieve their objectives. We're WA's biggest independent commercial real estate firm, and one of the biggest in Australia.

SERVICES PROVIDED ~

BRAND CREATION

QUALIFYING FUNNEL

GOOGLE ADS

CONTENT CREATION

TRACKING CODE

SOCIAL MEDIA ADS

Identify:

Dr. Franks is a healthcare provider operating in a tightly regulated space, offering a product that requires careful consideration of compliance, credibility, and patient trust. With no existing digital presence and a non-traditional business model (no in-person consultations), Dr. Franks turned to Reign Media to build everything from the ground up and scale fast—without cutting corners on compliance.

Problem:

When Dr. Franks approached Reign Media, they faced significant challenges:

  • No brand identity, digital platform, or technical infrastructure.

  • Regulatory restrictions imposed by the TGA limited what could be said or shown in advertising.

  • High consumer scepticism in the medical product space.

  • No ability to conduct face-to-face consultations, which are typically crucial for conversion in healthcare.

  • No backend systems for lead qualification, retargeting, or lifecycle management.

Despite these barriers, the goal was ambitious: grow fast, stay compliant, and create a long-term engine for lead generation and revenue.

Solution:

  • Developed full brand identity, voice, and digital platform from scratch
  • Built a compliant onboarding funnel using logic-based medical questionnaires
  • Designed a long-term retention ecosystem aligned with the 26-week user lifecycle
  • Launched a $50k paid media campaign focused on credibility and outcomes resulting in $1.2 million in revenue
  • Implemented advanced tracking, analytics, and retargeting from day one
  • SEO optimisation to rank higher on Google then other providers

BRANDING

We developed the Dr. Franks brand with the goal of conveying clinical credibility while feeling modern and approachable. The visual identity centred around a calming green–blue colour palette, commonly associated with health, renewal, and trust. These colours also subtly referenced optimisation—positioning the product as part of a proactive wellness routine rather than a reactive treatment. Typography was kept clean and sans-serif, inspired by modern medical brands, to ensure legibility and professionalism across all formats. The result was a cohesive brand that balanced authority with warmth—critical in a space where trust and clarity are non-negotiable.

COMPLIANT ONBOARDING & QUALIFICATION

To meet strict TGA compliance standards while still delivering a seamless user experience, we engineered a sophisticated onboarding flow using logic-based conditional routing. The process began with informed consent and a series of demographic questions to tailor eligibility, including gender, ethnicity, and medical history. From there, the system automatically routed users based on their responses—such as disqualifying those currently pregnant or those recently prescribed conflicting medications like Ozempic or Saxenda. For eligible users, the funnel dynamically requested further details like allergy disclosures, current prescriptions, and GP sharing consent. The interface was built to feel like a guided consultation: clear, conversational, and respectful of patient privacy. The result was an elegant, automated qualification tool that filtered out ineligible leads before they reached a clinician—protecting compliance, saving operational time, and building trust with the end user from the very first click.

RETENTION ECOSYSTEM

For long-term success, we knew that generating leads wasn’t enough—we had to keep them engaged. After analysing user behaviour, we found the average customer lifecycle lasted approximately 26 weeks. In response, we developed a secure, branded portal that provided patients with six months’ worth of curated resources: wellness guides, usage tips, reminders, and relevant lifestyle content. The goal was to turn a transactional experience into a supportive journey. This ecosystem not only reinforced daily adherence but made users feel part of something bigger—a proactive health journey rather than just a one-off purchase. The content was delivered in digestible, mobile-friendly formats, making it easy to access and integrate into users’ routines. As a result, we saw stronger customer loyalty, reduced drop-off, and higher lifetime value per user.

PAID MEDIA STRATEGY

With a $50,000 budget, we launched a full-funnel campaign focused on trust, clarity, and compliance. Our creatives used calm, clinical visuals with proof-driven messaging, highlighting real outcomes and ease of access. Ads directed users to high-converting landing pages that mirrored the brand tone and fed directly into the compliant onboarding funnel. We ran A/B tests across platforms like Meta and Google to refine targeting and creative performance. By tracking every touchpoint and optimising weekly, we reduced cost per acquisition and scaled rapidly. Within 12 months, this strategy delivered over 4,300 qualified leads and $1.2 million in revenue.

The add funnel process followed our 3 steps:

  1. Top of Funnel (Awareness) – Static social proof ads and light education creatives targeted cold audiences using interest-based filters and lookalikes. The goal was to build familiarity and warm up traffic without triggering compliance flags.

  2. Middle of Funnel (Consideration) – Visitors were retargeted with testimonials, FAQs, and eligibility prompts, nudging them to complete the pre-qualification process.

  3. Bottom of Funnel (Conversion) – High-intent users were shown direct-response ads with strong CTAs to complete onboarding, often coupled with email follow-ups.

DATA INFRASTRUCTURE & TRACKING

From day one, we implemented a full data stack to ensure every user action was trackable and measurable. Using Google Tag Manager, GA4, and Meta Pixel, we captured behavioural data across ads, landing pages, and the onboarding flow. This allowed us to build retargeting audiences, trigger automated email flows, and identify drop-off points in real time. Weekly performance reviews guided campaign adjustments—refining audience segments, creative direction, and funnel bottlenecks. This infrastructure gave us a clear view of the entire user journey, enabling faster decision-making and consistent optimisation as the brand scaled.

THE RESULTS

Dr. Franks grew from $0 to $1.2 million in revenue within 12 months. The systems we built didn’t just create fast results—they laid the foundation for long-term scalability. Today, the brand continues to thrive using the marketing framework Reign Media created at launch.