SEKISUI HOUSE

Sekisui House is one of the world’s largest and most respected residential developers, known for its commitment to sustainability, innovation, and community-led living. With over 60 years of experience and operations across Japan, Australia, and the U.S., the brand blends precision engineering with thoughtful urban design. Sekisui House’s projects aim to create long-term value for residents and the environment, making them leaders in future-ready housing solutions.

SERVICES PROVIDED ~

WEBSITE DEVELOPMENT

LEAD GENERATION

EMAIL MARKETING

CONTENT CREATION

LINKEDIN ADS

SOCIAL MEDIA ADS

Identify:

Sekisui House is a well-known property developer creating large residential communities across Australia. They work with buyers, sales agents, and partners—but their marketing wasn’t keeping up. They needed a cleaner, clearer way to promote their projects, support their agents, and stay front-of-mind with buyers.

Problem:

Sekisui House didn’t have a centralised digital system to support their marketing or sales activity. There was no dedicated website to promote their projects or collect leads, which meant buyers couldn’t easily find clear, up-to-date information. Their social media lacked consistency, weakening the brand’s image. Emails weren’t being used to follow up or convert interest, and important materials like agent decks and brochures were being created from scratch each time—slowing things down and making the brand look disjointed. It was costing time, limiting visibility, and reducing impact.

Solution:

  • Built a mobile-friendly website, showcases projects, and makes it easy for people to enquire.

  • Integrated full data infrastructure (GA4, Meta Pixel, LinkedIn Insights, GTM) to enable retargeting and campaign tracking

  • Set up automated email journeys to follow up with buyers and agents—keeping them warm and informed.

  • Created a consistent social media strategy with custom templates, making it faster to post and more on-brand.

  • Delivered rolling monthly design support, producing branded collateral including agent decks, presentation packs, banners, flyers, and tier program visuals

WEBSITE DEVELOPMENT

We developed the Dr. Franks brand with the goal of conveying clinical credibility while feeling modern and approachable. The visual identity centred around a calming green–blue colour palette, commonly associated with health, renewal, and trust. These colours also subtly referenced optimisation—positioning the product as part of a proactive wellness routine rather than a reactive treatment. Typography was kept clean and sans-serif, inspired by modern medical brands, to ensure legibility and professionalism across all formats. The result was a cohesive brand that balanced authority with warmth—critical in a space where trust and clarity are non-negotiable.

CONTENT CREATION

To meet strict TGA compliance standards while still delivering a seamless user experience, we engineered a sophisticated onboarding flow using logic-based conditional routing. The process began with informed consent and a series of demographic questions to tailor eligibility, including gender, ethnicity, and medical history. From there, the system automatically routed users based on their responses—such as disqualifying those currently pregnant or those recently prescribed conflicting medications like Ozempic or Saxenda. For eligible users, the funnel dynamically requested further details like allergy disclosures, current prescriptions, and GP sharing consent. The interface was built to feel like a guided consultation: clear, conversational, and respectful of patient privacy. The result was an elegant, automated qualification tool that filtered out ineligible leads before they reached a clinician—protecting compliance, saving operational time, and building trust with the end user from the very first click.

INSTA/FACEBOOK/LINKEDIN ADS

For long-term success, we knew that generating leads wasn’t enough—we had to keep them engaged. After analysing user behaviour, we found the average customer lifecycle lasted approximately 26 weeks. In response, we developed a secure, branded portal that provided patients with six months’ worth of curated resources: wellness guides, usage tips, reminders, and relevant lifestyle content. The goal was to turn a transactional experience into a supportive journey. This ecosystem not only reinforced daily adherence but made users feel part of something bigger—a proactive health journey rather than just a one-off purchase. The content was delivered in digestible, mobile-friendly formats, making it easy to access and integrate into users’ routines. As a result, we saw stronger customer loyalty, reduced drop-off, and higher lifetime value per user.

EMAIL MARKETING

With a$50,000 budget, we launched a full-funnel campaign focused on trust, clarity, and compliance. Our creatives used calm, clinical visuals with proof-driven messaging, highlighting real outcomes and ease of access. Ads directed users to high-converting landing pages that mirrored the brand tone and fed directly into the compliant onboarding funnel. We ran A/B tests across platforms like Meta and Google to refine targeting and creative performance. By tracking every touchpoint and optimising weekly, we reduced cost per acquisition and scaled rapidly. Within 12 months, this strategy delivered over 4,300 qualified leads and $1.2 million in revenue.

The add funnel process followed our 3 steps:

  1. Top of Funnel (Awareness) – Static social proof ads and light education creatives targeted cold audiences using interest-based filters and lookalikes. The goal was to build familiarity and warm up traffic without triggering compliance flags.

  2. Middle of Funnel (Consideration) – Visitors were retargeted with testimonials, FAQs, and eligibility prompts, nudging them to complete the pre-qualification process.

  3. Bottom of Funnel (Conversion) – High-intent users were shown direct-response ads with strong CTAs to complete onboarding, often coupled with email follow-ups.

THE RESULTS

With the new marketing system underway, Sekisui House is already seeing stronger alignment across their digital and print channels. Early feedback from internal teams and agents has been positive, with clearer communication tools and faster turnaround times for key materials. As the website, email journeys, and social media content continue to roll out, the business is now better positioned to capture leads, support agents, and present a more unified brand to market.