To bring clarity to Neuralia TMS’s marketing performance, we integrated Google Analytics 4 and Google Tag Manager across all key platforms. This setup allowed the team to track user behaviour, traffic sources, and conversions in real time. By capturing detailed event data—like form submissions, phone clicks, and page interactions—we enabled accurate attribution of leads back to specific ad campaigns and channels. With this foundation in place, Neuralia now has a centralised system to monitor what’s working, optimise spend, and scale high-performing strategies confidently.
