AWARDMED

Awardmed is a medical products company committed to creating practical, accessible healthcare solutions for patients, providers, and procurement teams. With a focus on innovation, ease of use, and regulatory compliance, Awardmed delivers tools that support better health outcomes across clinics, hospitals, and at-home care settings.

SERVICES PROVIDED ~

CONTENT CREATION

VIDEOGRAPHY

GRAPHIC DESIGN

Identify:

Awardmed was preparing to launch two new medical products into a clinical environment where trust, clarity, and usability are critical. However, their existing brand lacked consistency and professionalism, and their digital infrastructure wasn’t equipped to educate or convert healthcare stakeholders effectively.

Problem:

Awardmed was preparing to launch two new medical products, but their existing branding lacked consistency, clarity, and the level of professionalism expected in the healthcare space. Their product presentation was outdated, with inconsistent visuals and messaging that made it difficult to build trust with medical professionals or procurement teams. They also lacked clear educational materials, which created barriers for both patients and clinicians needing fast, reliable guidance. On top of that, Awardmed had no modern website to act as a centralised hub for education or sales, making it harder to convert interest into action.

Solution:

We executed a full-scale repositioning of Awardmed to align with clinical expectations and modern marketing standards:

Brand Rebuild: Cleaned up the brand language, introduced visual consistency across the product suite, and restructured hierarchy to clearly differentiate SKUs and usage.
Product Education: Produced ‘how-to’ videos, in-clinic posters, and usage guides designed to reduce onboarding friction and support trust in clinical settings.
Website Development: Built a conversion-ready, mobile-responsive site optimised for B2B and B2C users, with integrated SEO, enquiry systems, and analytics infrastructure.
Launch Enablement: Ensured all touchpoints — from packaging to procurement conversations — aligned under one cohesive brand to support market entry with confidence.

VIDEOGRAPHY

To enhance product understanding and build trust with medical professionals, we produced high-quality instructional videos that demonstrated key use cases in real-world contexts. These videos were shot to be clean, direct, and easy to follow, helping reduce onboarding friction and limiting the need for manual training. Each video was styled to align with Awardmed’s new brand identity, ensuring consistency across channels. They were embedded across the website, used in email campaigns, and even shown in sales presentations and hospital onboarding packs. The visual approach helped Awardmed appear more professional and accessible—two key factors in driving product adoption in the healthcare space.

CONTENT CREATION

With Awardmed’s products used in high-pressure healthcare environments, clear education was essential. We produced a range of instructional materials designed to reduce confusion and support quick adoption—tailored separately for patients and medical staff. This included clinic-ready posters, simple step-by-step print guides, and concise how-to videos. These assets made it easier for teams to train new users and gave patients more confidence in using the products safely. We also ensured all materials matched the refreshed brand identity, giving them a polished and professional look that boosted overall trust. These resources were deployed across print and digital channels, creating consistency across every touchpoint.