BUDGET PEST CONTROL

Founded in 1979, Budget Pest Control Perth is a trusted, WA-owned pest management company with over 38 years of experience. Servicing areas from Yanchep to Mandurah, they specialise in termite control, inspections, and general pest treatments for both residential and commercial properties.
Known for their tailored, professional service, Budget Pest delivers safe and effective solutions—from preventative measures to full exterminations—keeping homes and businesses protected and pest-free.

SERVICES PROVIDED ~

SEARCH ENGINE OPTIMISATION

GOOGLE ADS

GOOGLE TRACKING

Identify:

Budget Pest is a longstanding pest inspection company with over two decades in business. Their website reflects this heritage — it’s over 20 years old and hasn’t been significantly updated. While they’re not ready to overhaul the site, they brought us in to drive new business through SEO and Google Ads, trusting our team to work with what they had and still deliver results.

Problem:

After years of steady business, Budget Pest Control had plateaued. Their 20-year-old website wasn’t bringing in new enquiries, and they weren’t sure how to reach new customers online. Despite having a strong reputation, they weren’t getting the visibility or lead flow needed to grow—leaving them unsure how to break through a digital ceiling.

Solution:

  • SEO Overhaul: Conducted deep keyword research and on-page optimisation while respecting the legacy website’s structure

  • Content Improvements: Updated and refined copy to target high-intent local search terms

  • Ongoing Revisions: Continually adjusted pages based on search behaviour, performance data, and ranking shifts

  • Google Ads Strategy: Built tightly themed campaigns based on high-converting keywords

  • Cost Control: Lowered lead cost to $26 while generating quality enquiries

  • Revenue Results: Delivered 66 leads in 2 months, equating to approximately $33,000 in potential revenue (66 x $500 per lead)

This tailored approach allowed Budget Pest to finally unlock new customer growth—even with a dated website.

SEARCH ENGINE OPTIMISATION (SEO)

Knowing the site’s limitations, our SEO approach focused on off-page strategy and technical consistency. We:

  • Conducted ongoing keyword analysis based on seasonal pest trends

  • Developed content-driven updates (where possible) using optimised meta tags, alt text, and updated headers

  • Implemented routine audits to track crawling, indexing, and visibility issues

  • Built backlinks through niche citations and relevant directories

Despite the website’s constraints, we’ve started lifting organic visibility for their core keywords, improving their presence in a highly competitive market.

GOOGLE ADS

We rebuilt Budget Pest’s Google Ads strategy from the ground up, using keyword research focused on high-intent search terms like “pre-purchase pest inspection” and “urgent termite check.” Despite the aged website, we managed to achieve:

  • 66 leads in just 2 months

  • $26 cost per lead

  • Total spend: $1,716

  • Total estimated revenue: $33,000+ (based on $500 per job)

With every $26 spent, Budget Pest is generating $500 in revenue — a 19x return on ad spend (ROAS). This efficiency is a result of tightly controlled bidding, exact-match keyword targeting, and constant A/B testing across copy and call-to-action phrasing.