ONE APARTMENTS

ONE is Newcastle’s brand new apartment complex, proudly brought to you by GWH, Newcastle’s leading independent residential, commercial, and industrial property builder and developer. GWH have over 25 years of experience in building up residents, homeowners, and business owners in our extensive neighbourhood.

SERVICES PROVIDED ~

WEBSITE DEVELOPMENT

LEAD GENERATION

EMAIL CAMPAIGNS

Identify:

The development is a premium apartment project looking to attract strong buyer interest before launch. With the market becoming increasingly competitive, the team needed a strategy that went beyond relying solely on real estate agents. They wanted a marketing system that could generate pre-sales, build awareness, and create direct engagement with interested buyers.

Problem:

Before we came on board, the apartments lacked a modern digital presence. The website was outdated, visually unappealing, and poorly optimised with old images, uninspiring copy, and no SEO structure to help potential buyers discover it. There was also no backend setup for ad tracking or data capture, meaning they couldn’t leverage targeted advertising or retargeting. Most importantly, there was no digital funnel in place; lead generation and pre-sales efforts were limited to agents, with no direct pipeline of enquiries or buyer interest.

Solution:

We introduced a comprehensive digital strategy designed to generate qualified leads and boost pre-sales interest:

    • Lead Generation
      We shifted the strategy away from relying purely on agents by implementing a direct-to-buyer approach.

    • Website Development
      The website was completely redesigned with fresh copywriting, engaging visuals, and SEO-optimised structure to increase discoverability in search engines.

    • Email Marketing Campaigns
      We built targeted email campaigns to nurture interest, showcase the lifestyle and benefits of the development, and encourage pre-sales enquiries.

WEBSITE DEVELOPMENT

The original website lacked the appeal and functionality needed to attract serious buyers. Outdated imagery, uninspired copy, and a lack of SEO structure meant it wasn’t ranking in searches or capturing attention. We rebuilt the site from the ground up with a clean, modern design that showcased the apartments in the best light. Fresh copywriting highlighted the project’s lifestyle benefits, while carefully selected visuals replaced the old imagery to create excitement and interest. On the backend, we added ad tracking and coding for Google, Meta, and LinkedIn, ensuring every visitor could be captured and retargeted. The new site is not only visually compelling but also a powerful marketing tool that works 24/7 to convert interest into enquiries.

EMAIL MARKETING

With leads being captured, we built a structured email marketing campaign to nurture buyer interest and keep the project front of mind. Each campaign was designed to showcase the apartments, highlight lifestyle benefits, and build urgency around limited availability. By tailoring content to what buyers cared most about, location, design, and long-term value, the emails provided ongoing engagement and built trust with potential purchasers. This consistent communication turned passive interest into active enquiries and created a strong base of pre-sales activity well before the official launch.