WLDFLWR

Graphic Design
Social Media Ads
Photography
Videography

Identify:
Wldflwr is a monthly event held in Perth at various locations. It’s focus is on the experience through set up, Dj’s, merchandise and of course music. The music is a combination of the best house, garage, tropical groove and future beats. Dance the night away and enjoy the vibrant atmosphere of this sundowner event

Problem:
Creating a strong brand for Wldflwr was key to successfully establishing themselves as a unique event. In order to do this, Wldflwr focused on content that was based around flowers, sunlight, and bloom. This allowed them to create a strong, recognizable brand that was also visually appealing and memorable. They also worked hard to keep their brand messaging consistent across all channels. This included using the same colors, logos, and font choices in their marketing materials. Additionally, their content was tailored towards a specific audience, allowing them to connect with their target market on a deeper level. Overall, creating a strong brand for Wldflwr was a key component of their marketing strategy that allowed them to differentiate themselves from other events and establish themselves as a unique event. By focusing on content related to flowers, sunlight and bloom, they were able to create a recognizable brand that resonated with their target audience.

Solution:
– Creating content following strict brand guidelines
– Videography all following to suit to previous video’s
– Social media ad strategies targeting the right people and converting into sales
– Photography the recognizable presets adding to brand strategy

GRAPHICS

All the graphics produced for wldflwr aim to be innovative, immersive, unique and align with the brand. Each event will have a similar design and special guests or artists that performed have a completely different look to symbolise something special to viewers. Our custom designs are made unique through 3D rendering and creative elements that bring our artwork to life. We incorporate animation into all of our designs, big and small, to make sure that each event stands out and is an unforgettable experience. By investing in our artwork, we can ensure that wldflwr is one of the most immersive and unique events in Perth.

PHOTOGRAPHY

Strive to capture the essence of the night, to bring alive the atmosphere, to document the beauty and joy of being in the moment. We focus on creating candid shots that demonstrate the connection between people and music, the energy of the crowd, and the thrill of the dance floor as favourite songs are mixed. We also strive to capture the emotions of the people who attend, their excitement, joy and surprise as they experience the event. We want to create a visual experience that will bring back the memories of the night and help the people who attended, and those who could not attend, to connect with the spirit of wldflwr.

3D RENDERING

3D rendering has become increasingly in demand for the events industry in recent years due to the ability to create highly realistic visuals that can be used to promote events. These visuals can be used to draw attention to events on social media platforms and other online media, and can help to set an event apart from competitors. 3D rendering allows for a more creative, detailed and realistic representation of events, allowing for more creative freedom when designing the visuals. Additionally, 3D renders can be used to create a unique, high-quality experience for guests and to help promote the event’s brand image. Any animated visuals help bring events to life in unique ways, allowing for more options when creating a memorable event. Overall, 3D rendering is a great way to stand out from the competition and create an unforgettable experience for attendees.

VIDEOGRAPHY

The videography style for wldflwr emphasizes the candid and natural atmosphere of the event. Shots are taken on the fly, with minimal use of stabilisation and usually zoomed in to capture the expressions and movements of the guests. Low light and a dropped saturation are used to create a dark, atmospheric feel that evokes the feeling of a “boiler room” experience. The combination of these techniques gives the event an intimate and authentic vibe, allowing viewers to experience the event as if they were there in person.