BEDS4U

Beds4U is a family owned bedroom furniture retailer offering a full range of beds, mattresses, and bedroom suites for every style and budget. Their team handpicks quality products to ensure customers enjoy the perfect night’s sleep. With locations across Perth and an online store, Beds4U delivers world-class products with friendly, reliable service.

SERVICES PROVIDED ~

SOCIAL MEDIA ADS

GOOGLE ADS

WEB DESIGN

GRAPHIC DESIGN

Identify:

With 11 stores across WA and a rapidly growing online presence. Known for their wide range of mattresses, bedroom suites and accessories, the brand had strong physical retail traction but lacked a digital foundation that matched their scale. They needed a modern online experience, stronger advertising infrastructure and a more compelling visual identity to stay competitive in a crowded furniture market.

Problem:

  • Their old website was outdated, cluttered and confusing to navigate.

  • Product images were inconsistently shot, poorly lit and taken in-store, undermining the professionalism of the brand.

  • Products were duplicated, uncategorised and difficult for customers to browse.

  • Tracking was missing or broken, so they couldn’t measure online performance properly.

  • Their ads lacked structure and weren’t built around strategy, so they struggled to capture market share online.

  • Meta and Google channels weren’t delivering predictable or scalable results.

Solution:

  • Rebuilt their entire website on Shopify, applying tracking, structure and UX improvements.

  • Removed duplicates and rebuilt a clean product architecture with intuitive categories.

  • Reshot and re-edited product images to lift brand quality and create consistency across the store.

  • Installed full tracking ecosystem across conversion events for Meta, Google and Shopify analytics.

  • Launched strategic Google and Meta campaigns with clear offer positioning and competitive messaging.

  • Managed ongoing performance marketing to increase market share and improve cost efficiency.

  • Produced graphic design content for ads, banners and promotions to strengthen brand presence.

WEBSITE DEVELOPMENT

We redesigned the entire Beds4U website on Shopify with the goal of bringing structure, clarity and professionalism to a previously outdated online store. The product library was rebuilt from the ground up, eliminating duplicates and organising items into clean, intuitive categories so customers could easily find what they needed. We added enhanced page layouts, updated copywriting and high quality images to elevate the brand’s look and feel.

On the technical side, we integrated Meta Pixel, Google Tag Manager, Google Analytics and full conversion tracking, ensuring every online action, purchase and enquiry could be accurately tracked.

The result was a fast, modern ecommerce experience that matched the scale of an 11-store retail brand.

META AND GOOGLE ADS

Our advertising strategy focused on structured, data-led campaigns rather than discount-driven messaging. For Meta, we launched creative designed around seasonal promotions like Black Friday as well as evergreen offers aimed at dominating local market share. For Google, we built search and shopping campaigns targeting buyers already searching for mattresses, bedroom suites or related terms in Perth. Combined with the new tracking infrastructure, we were able to optimise quickly, reduce wasted spend and increase the volume of qualified traffic. The campaigns helped Beds4U reach new customers online and convert their strong in-store presence into a powerful digital channel.

GRAPHIC DESIGN

Beds4U’s product catalogue originally featured low-quality, inconsistent in-store photos that didn’t reflect the standard of their products. We resolved this by reshooting and re-editing the full range, bringing visual consistency and professionalism across the store.

Beyond product imagery, we also designed all creative assets for social media and paid ads including promotional banners, seasonal campaign artwork, and ongoing posting templates.

This gave Beds4U a unified visual identity across their website, social platforms and advertising campaigns, helping customers instantly recognise the brand and strengthening their presence across every digital touchpoint.