FabCar

Fabcar has been a pioneer in Australia’s automotive import industry since the late 1960s, revolutionising the way unique and rare vehicles are sourced and delivered to Australian enthusiasts. With over 55 years of experience, Fabcar’s reach extends across the globe, locating everything from vintage classics to exotic sports cars and JDM imports. Beyond performance and luxury, Fabcar also plays a crucial role in mobility — providing wheelchair-accessible vehicles that give independence and freedom to individuals with accessibility needs. Their philosophy is simple: Drive something different.

SERVICES PROVIDED ~

WEBSITE DEVELOPMENT

Identify:

Fabcar’s identity sits at the intersection of passion and purpose. On one side, they are the go-to for collectors and car enthusiasts chasing rare automotive excellence. On the other, they are a trusted partner for families and individuals seeking mobility solutions that prioritise safety, reliability, and independence. Their legacy is one of innovation, global connections, and a deep commitment to bringing both joy and accessibility to the Australian automotive landscape.

Problem:

Despite Fabcar’s rich heritage and respected reputation, their online presence no longer matched the standard of their brand. Their old website was outdated, difficult to navigate, and lacked the functionality to serve both of their key customer groups: automotive enthusiasts and mobility-focused buyers.

  • For performance and luxury buyers, the site did not effectively showcase Fabcar’s unique global reach and rare inventory.

  • For mobility customers, accessibility and clarity were limited, making it difficult for people with specific needs to explore their vehicle options with ease.
    The challenge was to build a modern, functional site that spoke to both worlds — performance and accessibility — without compromising on either.

Solution:

To bring Fabcar’s digital presence in line with their brand reputation, we delivered a full website redesign that was equal parts functional, educational, and inspiring.

  • Accessibility First Design
    We prioritised ease-of-use for mobility clients, ensuring clear navigation, larger visuals, and straightforward content layouts so that people with accessibility needs could explore available options effortlessly.

  • Category-Specific Structure
    We developed distinct sections for each of Fabcar’s key categories — Performance, Classics, Luxury, Electric, and Mobility. This clear structure meant every type of buyer could quickly find the vehicles most relevant to them.

  • Modern Visual Identity
    The site’s design aligned with Fabcar’s brand colours and 55-year anniversary milestone, creating a fresh, bold look that positioned them as both heritage-rich and forward-thinking.

  • Educational & Trust-Building Content
    Each page was built not just to showcase vehicles but also to highlight Fabcar’s expertise, global reach, and reputation as Australia’s trusted car importer.

  • SEO & Tracking Ready
    We optimised the site structure for search engines and set up tracking codes across Google and Meta, ensuring Fabcar could track user behaviour, measure ad performance, and continue growing their online visibility.

WEBSITE DEVELOPMENT

For Fabcar, we designed and built a website that not only reflected their legacy but also supported their dual audience, car enthusiasts and mobility customers. The site was developed with a clean, modern layout, ensuring a seamless user experience across desktop and mobile.

Each division of the business, Performance, Classics, Luxury, Electric, and Mobility was given its own dedicated space, allowing visitors to quickly explore the category most relevant to them. Accessibility was at the forefront of the design, with simplified navigation and bold visuals that made it easy for mobility-focused clients to find the information they needed.

At the same time, the site was optimised for SEO and equipped with tracking codes for Google, Meta, and LinkedIn, ensuring Fabcar could monitor performance, capture leads, and scale future campaigns. The result was a professional, functional, and highly targeted website that brought Fabcar’s 55-year reputation into the digital age.