KROOS LOGISTICS

With a client-first approach and a reputation for quality service, Kroos Logistics offers tailored solutions for every type of move—from residential relocations to furniture removals and deliveries. Backed by professional techniques and top-grade equipment, the team ensures every move is efficient, secure, and handled with care. Whether it's packing, transporting, or unpacking, Kroos takes the hassle out of moving so clients can focus on settling in.

SERVICES PROVIDED ~

WEBSITE DEVELOPMENT

SOCIAL MEDIA ADS

GOOGLE SET UP

GOOGLE ADS

PHYSICAL ASSETS

CONTENT CREATION

Identify:

Kroos Logistics had a dated brand identity and limited digital infrastructure, which created major roadblocks in capturing and converting leads. Their website lacked booking functionality, had no integrated tracking for marketing insights, and offered little incentive for user action. Without structured advertising or cohesive branding, visibility remained low and growth stalled.

Problem:

With no online presence and a diverse service offering, Jetwave Quayside lacked a centralised platform to communicate their value, engage new clients, and enable future marketing efforts. They also needed backend infrastructure to support advertising and search visibility.

Solution:

    • Installed full tracking infrastructure across Google, Meta, and other platforms

    • Rebuilt and modernised the website with an integrated booking and calendar system

    • Developed and executed ad campaigns with strong ROAS across social and search

    • Created branded visual assets for physical and digital applications

    • Produced all ad creative and posting content for digital presence

WEBSITE DEVELOPMENT

Kroos Logistics needed a website that not only looked modern but functioned as the central engine of their operations. We completely redesigned their outdated website, giving it a sleek, mobile-optimised interface that reflected their reliability and professionalism. Beyond just visual appeal, we focused on functionality—integrating a live booking system that syncs with their calendar in real time, allowing the removals team to view and manage bookings instantly. This reduced back-and-forth and manual errors, streamlining the customer experience.

We also implemented advanced tracking infrastructure, including Google Tags and Meta Pixel, enabling the team to measure user behaviour and track campaign performance across platforms. Additionally, the site was fully optimised for SEO, using targeted keywords based on industry search trends to ensure high visibility in search engines. These enhancements not only improved the user journey but also significantly increased site traffic and conversions, turning the website into an active sales and operations tool rather than a passive online presence.

SOCIAL MEDIA ADVERTISING

To scale direct bookings and build brand awareness, we ran targeted Facebook and Instagram campaigns across Perth and surrounding suburbs. These ads were crafted to resonate with individuals planning a move and were optimised over time based on audience performance and seasonal demand. Over the course of the campaign:

  • Ad Spend: $3000 total

  • Booked Leads: 97 confirmed removals

  • Link Clicks: 4055 to the website

  • Campaign Duration: July 15, 2023 to December 18, 2024

  • Lead Cost: Approx. $30 per qualified booking

This performance proved the value of paid social in driving measurable, bottom-line results for local service-based businesses like Kroos Logistics.

GOOGLE ADS & SEO

We built a keyword-led Google Ads campaign aimed at high-intent users searching for removalist services. Combined with ongoing SEO improvements, organic traffic and search visibility grew substantially. Based on the tracking data:

  • Organic Search increased by 57.1% in new users

  • Sessions via Organic Search rose 53.4%

  • Website views on key pages rose by over 150%, including “How to Choose a Removalist” and “Contact Us”
    This performance boost translated to higher trust, increased leads, and stronger ROI.

BRANDING AND PHYSICAL ASSETS

We recognised that Kroos Logistics needed a refreshed brand presence to match the professionalism of their service offering. Our team created a unified visual identity that could scale across both digital and physical touchpoints. This began with designing a bold, legible logo and supporting brand elements that would stand out in high-traffic environments and instil trust.

We then rolled this identity across key assets, including custom-designed truck signage to act as moving billboards while on the road, branded business cards for easy lead sharing and referrals, and digital sponsorship materials used to promote the business at local events and community activations. Every design decision was made with visibility, consistency, and professionalism in mind—ensuring that whether clients saw Kroos Logistics on a job site, online, or at a sponsored event, they experienced the same cohesive brand message. This elevated perception helped build credibility and encouraged word-of-mouth referrals within Perth’s competitive removals market.

CONTENT CREATION

Our approach to content creation for Kroos Logistics was all about driving trust, clicks, and conversions. We developed a full suite of creative assets that brought the brand to life across digital and physical platforms. This included social media visuals, video content, and ad creatives that matched the tone and reliability expected from a premium removalist service. Every piece was designed to be platform-specific — whether it was a scroll-stopping Instagram ad, a professional Facebook post targeting local leads, or a clean visual for sponsored community events.

We also created the visual content used across Kroos’ trucks, business cards, and sponsored event banners — ensuring brand consistency in every touchpoint. For performance-driven campaigns, we produced all static and video creatives for Google Ads and Meta campaigns, combining conversion-focused copy with visuals that highlighted the team’s professionalism, service quality, and real-world results. This cohesive, omnichannel content strategy not only elevated Kroos’ brand presence but also supported every campaign with assets engineered to inform, engage, and convert.

GOOGLE ADS & SEO

We built a keyword-led Google Ads campaign aimed at high-intent users searching for removalist services. Combined with ongoing SEO improvements, organic traffic and search visibility grew substantially. Based on the tracking data:

  • Organic Search increased by 57.1% in new users

  • Sessions via Organic Search rose 53.4%

  • Website views on key pages rose by over 150%, including “How to Choose a Removalist” and “Contact Us”
    This performance boost translated to higher trust, increased leads, and stronger ROI.