LONGVIEW

Poised along the most coveted stretch of the South Perth Esplanade, Longview redefines riverside living through an artful expression of architecture and restraint. With only six private residences, each meticulously conceived by Collier Architects and refined in collaboration with Generis Consulting, Longview is a study in timeless luxury. Uninterrupted vistas of the Swan River and Perth city skyline meet interiors curated for those who seek not excess, but excellence. This is where architecture becomes sanctuary and home becomes a masterpiece.

SERVICES PROVIDED ~

WEBSITE DEVELOPMENT

Identify:

Long View Apartments is a boutique residential development by Generis Consulting, designed to offer modern living in one of Perth’s most connected locations. With construction still in progress, the challenge wasn’t to sell a finished product but to build interest, trust, and anticipation ahead of completion. The goal was to create a digital experience that agents, builders, and potential buyers could easily engage with a central hub that presented the project’s story, design vision, and lifestyle appeal through clear visuals and accessible information.

Problem:

  • The project had no central online presence to showcase its design, features, or progress.

  • Builders and agents lacked a professional platform to send potential buyers for reliable information.

  • Existing marketing materials were scattered across PDFs and emails, making the process confusing and inconsistent.

  • There was limited visual storytelling — no clear display of renders, floor plans, or brochures that could help buyers visualise the finished product.

Solution:

  • Designed and developed a modern, image-rich website built around clarity and simplicity.

  • Included a wide range of downloadable assets — brochures, plans, videos, and specifications — so agents and buyers could access everything in one place.

  • Optimised the layout for readability and intuitive navigation, making the experience easy for both first-time visitors and returning users.

  • Integrated a professional backend structure to allow future updates, ensuring the website remains relevant as the project progresses.

  • Crafted a design system consistent with Generis Consulting’s brand standards, reinforcing trust and professionalism for both the development and its partners

WEBSITE DEVELOPMENT

The Long View Apartments website was built to give an unbuilt development a premium digital presence that agents and buyers could confidently rely on. Using a clean layout, refined colour palette, and high-quality renders, we created a streamlined experience that clearly presents apartment details, lifestyle imagery, location benefits, and downloadable brochures all designed to help prospects visualise the final product and take the next step with ease.

Behind the scenes, we optimised the site for SEO, integrated full tracking for Google, Meta, and LinkedIn, and structured the backend so future marketing campaigns can run smoothly. The result is a polished, sales-ready platform that elevates the project, strengthens early demand, and gives agents an effective tool for generating presales.

RENDER VIDEOS

Render videos for smaller boutique apartments are incredibly beneficial, even more so than larger developments. Being a smaller development, you are able to showcase more in-depth of each room in a shorter period of time.

Creating a walkthrough video using renders to give prospective buyers a more immersive view of the development. Renders are a great way to showcase the development in a rich and engaging way, and allow buyers to get an in-depth look at the apartment interiors and exteriors.