VILLAGE GREEN TURF

Village Green Turf (VGT) is a premium turf supplier, known for delivering Australian-engineered turf solutions tailored for resilience, aesthetics, and performance. Their proprietary turf varieties are trusted by developers, landscapers, and councils across large-scale residential and commercial projects. With an expanding global presence, VGT is redefining how high-performance turf is introduced to emerging markets like Europe.

SERVICES PROVIDED ~

WEBSITE DEVELOPMENT (AU+EU)

GOOGLE ADS

SEO STRATEGY

VIDEOGRAPHY

SOCIAL MEDIA ADS

INTERNATIONAL MARKETING

Identify:

Village Green Turf was built on quality, consistency, and innovation. Their brand represents technical excellence, from R&D to final delivery — setting a new standard in sustainable, high-durability turf solutions for urban environments and demanding landscapes alike. Our role was to solidify that identity through strong digital infrastructure and market saturation strategies.

Problem:

Despite having a superior turf product, Village Green Turf lacked market presence and digital visibility. In Australia, their offering was underutilised in major development tenders. In Europe, they were entering an entirely new market with little brand awareness or consumer education requiring a localised, high-impact marketing approach from day one.

Solution:

We worked with VGT to position them as the go-to supplier for large-scale turfing projects, both locally and internationally. Our strategy focused on:

  • Building digital infrastructure to drive brand trust

  • Saturating the Australian market through performance-led ad campaigns

  • Introducing the product to the European market with multilingual advertising and localisation

  • Creating sustainable organic traffic via targeted SEO initiatives

WEBSITE DEVELOPMENT (AU+EU)

We designed streamlined, mobile-friendly websites for both the Australian and European markets, focusing on ease of navigation, visual clarity, and educational value. Each site was built to help customers make confident, informed decisions — with clearly presented product details, FAQs, and imagery. We implemented SEO best practices from the ground up, ensuring the site could rank for high-intent turf-related search terms across multiple regions. To support future campaigns, we also integrated full tracking infrastructure, including Google Analytics 4, Meta Pixel, and LinkedIn Insights, enabling granular performance tracking and retargeting. The result was a site that not only looked clean and professional, but actively worked as a sales and lead-generation engine.

GOOGLE ADS

We developed a performance-focused Google Ads strategy targeting B2B audiences, including local councils, property developers, and commercial landscapers. Campaigns were tailored for both the Australian and European markets with custom copy, landing pages, and regional targeting. We implemented key tracking tools such as Google Tag Manager, conversion tracking, and audience segmentation to ensure accurate performance measurement and ongoing budget optimisation. These ads played a crucial role in saturating the market, increasing brand visibility, and helping secure major project wins without relying on long-term marketing spend.

SEO STRATEGY (AU+EU)

Our SEO strategy was built directly into the website architecture for both Australian and European audiences. We focused on keyword-rich content, structured data, and fast-loading pages to improve search visibility and user experience. Each region was optimised with tailored metadata, location targeting, and multilingual support to ensure relevance and discoverability. We also integrated tracking tools to monitor organic performance and refine search terms based on live data. This foundation helped drive consistent inbound traffic from councils, developers, and commercial buyers searching for turf solutions.

VIDEOGRAPHY

We produced a series of educational videos designed to inform and guide potential buyers on the different types of turf available, their unique benefits, and the ideal use cases for each. These videos were crafted to simplify technical details and answer common customer questions, making it easier for commercial clients and developers to choose the right product. Filmed on-site and in practical settings, the content added a layer of trust and clarity while helping position Village Green Turf as an authority in the market.

SOCIAL MEDIA ADS (INSTA/FB/LINKEDIN)

We ran targeted social media ad campaigns across Facebook, Instagram and LinkedIn to attract both commercial and public sector buyers. On LinkedIn, we precisely targeted council regions, procurement officers and decision-makers involved in large-scale landscaping and public infrastructure projects. Facebook and Instagram focused more broadly, capturing attention from homeowners and small developers with engaging visuals and educational messaging. We also implemented retargeting strategies using Meta tracking tools to re-engage visitors and maximise conversion. This full-funnel approach allowed us to build awareness, drive B2B leads and increase sales across multiple segments.